Mission statements are the first step in the development of an organization’s strategic direction. It is developed when an Firm has planned its key business or social goals, and basically a mission statement is a summery of goals forwarded into few lines or paragraph.
It is true a mission statement varies one company to the next, but it ought to if management wants to peruse and attract others into their business. A Mission Statement could me outlined as task, vision, values, and goals to say the least. A good and compelling mission statement encompasses all of the necessary ingredients needed to be better then the next guy while preserving the values of the participating members they play a vital part in the business. And to best mission statement I could find was from google:
"Google's mission is to organize the world's information and make it universally accessible and useful.
As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.
When you visit www.google.com or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search more than one billion images and peruse the world's largest archive of Usenet messages -- more than 845 million posts dating back to 1981.
We also provide ways to access all this information without making a special trip to the Google homepage. The Google Toolbar enables you to conduct a Google search from anywhere on the web, while the Google Deskbar (beta) puts a Google search box in the Windows taskbar so you can search from any application you're using, without opening a browser. And for those times when you're away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.
Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. We believe you should know when someone has paid to put a message in front of you, so we always distinguish ads from the search results or other content on a page. We don't sell placement in the search results themselves, or allow people to pay for a higher ranking there.
Thousands of advertisers use our Google AdWords program to promote their products and services on the web with targeted advertising, and we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of our Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users"
I think although long but this mission statement summed it all. From the history of the company to the different ways the company helps businesses and consumers out. It seems to me like a company that makes its money by helping others but it not in non-or-profit business. Companies like these are rarely to find. Which is the reason why I think this mission statement is one of the best.
1 comment:
Google seems to be a great choice to go with when the inspecting the mission statement of a company.
In your introduction, readers learn that a mission statement is a summary of the company’s goals forwarded into a few lines or a paragraph.
It is striking that the main feature(s) of Google's mission statement can come across as the very first sentence. At the same time, the mission statement can be said to include the additional paragraphs that describe the steps they intend to take to fulfill their mission. Either way, it will be interesting to see how experts in Strategic Management opine on how a company’s mission, vision, values, etc. can be incorporated into a compact sentence or two. If that's what Google’s form of presentation is, does it mean that Google, in its typical drive for innovation, has charted a new course in how mission statements are presented? It will be interesting for this and other questions to be explored in that kind of an exercise.
Back to your posting, I agree with you that a company like Google is rare to find. Comparing its track record to its mission statement, one finds that there is an excellent level of consistency. Google really does what it says it intends to do in its mission statement. An example will be the landmark deal with the University of Michigan to digitize the library’s entire collection of books, some of which are now available for free viewing on GoogleBooks. This is an excellent example of what its mission statement says: “ . . . to organize the world's information and make it universally accessible and useful.” It comes across as a very sound mission statement.
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